Behind the frame
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Renault
June 2025
When an icon becomes an experience.
At the end of June 2025, we photographed MAISON4, the very first European pop-up store dedicated to the Renault 4 E-Tech electric, set up in Knokke-Heist.
A premium location, right in the heart of Kustlaan.
85 m² of total immersion in a retro-futuristic universe, designed as a preview ahead of the commercial launch in Belgium and Luxembourg, scheduled for September.
Our mission
Produce photo and video content capable of telling the experience in all its dimensions:
- the exterior and visual identity of the pop-up,
- the interior atmosphere and scenography,
- the presentation of the vehicle,
- the lifestyle universe around the Renault Originals collection.
Each image was designed to highlight:
the iconic design of the model,
the experience offered to visitors,
the premium positioning of the event.
All of this in a summery, seaside context that is an integral part of Knokke’s DNA.
At Melting Prod, we don’t just show a place or an object.
We tell an intention, a positioning, a brand experience.
A product launch, a pop-up, an experience to document?
We frame it right. And we tell the story well.
Click here to discover our “corporate” portfolio
