Behind the frame
SCROLL
Fostplus
February 2026
We recently worked with Fostplus on the launch of a large-scale waste-sorting awareness campaign across Brussels.
Our mission?
- Illustrate the campaign.
- Not in a studio.
- In real life.
Show the visuals where they actually live:
- Bus backs
- 2m² JCDecaux panels
- Mozaïke networks (local shops)
- Metro panels
The challenge?
We received a listing of several hundred addresses. We had to:
- select the right locations
- define a precise route
- wait for and follow buses
- move through metro stations
- chain multiple display points
- optimize every movement
And think about everything:
- horizontal & vertical formats
- Dutch & French versions
- diversity of neighborhoods
- diversity of audiences
- diversity of media supports
Logistics? Athletic.
A driver in a small Smart car, able to park anywhere. A photographer jumping out whenever an opportunity appeared. Tight timing. Dense city. Fleeting moments.
Because shooting an OOH (Out Of Home) and DOOH (Digital Out Of Home) campaign isn’t “just” photographing a poster. It’s about capturing its real impact in the urban environment.
At Melting Prod, we love when the city becomes a playground.
When logistics feel like a puzzle.
And when images support a meaningful cause.
A large-scale campaign to document?
We structure. We move. We frame.
Click here to discover our “corporate” & “architecture” portfolio.
